Listing Strategy For Home Sellers in Phoenix, Arizona
Selling your home in Phoenix, Arizona can be a stressful and long process. Like many things in life, proper preparation will help you have the best experience possible. Together with realistic expectation, not only you should take steps to prepare your home on the market, you also should mentally prepare yourself for the selling process. Here are listing strategy for home sellers to get your prepare if you are thinking of selling your home in Arizona.
Pricing Strategy
One of the biggest problems that occurs when putting your home up for sale is overpricing the property or underpricing the property. It’s extremely important to price the home closest to fair market value from the very beginning.
Underpricing the property will make your buyer wonder why the price of the home is so low. Is there something wrong with the home? And many times it can make them want to add contingencies into the contract in case there is something wrong with them home.
A common misconception when it comes to overpricing your property is that it will give you some more wiggle room to work with on the price. What typically happens is the home will then sit on the market and eventually a lowball price will come in to bring the price down and the home generally will just sit on the market for a longer time than needed.
When you price your home at a fair market value from the beginning, you will get a number of buyers who will want to see your home immediately, and they will want to make an offer sooner because they know that the price is competitive and they will not want to miss out on this opportunity.
Exposure
The typical strategy for most Realtors to help you get more exposure for your home is to put a sign out in front of your home, take pictures and upload them into the MLS and on Zillow.
If that is all you’re focusing on then you are missing out on a large portion of your market of potential buyers. We have a number of strategies that have worked amazingly well for us when it comes to maximizing the exposure by using digital marketing, more specifically, social media.
Most people these days are searching online using their mobile phones and our office has a tested and proven digital marketing strategy to get your home in front of the right people.
Presentation
After listing your property, the presentation of the property is key. Take a Saturday and do some ‘Spring Cleaning’. Vacuum your home, dust, clean all of the rooms, mow the lawn, etc. Make sure your home will present well when potential buyers come by.
Your goal is to make your home look as ‘move-in ready’ as possible. So if you have your clutter all picked up and the home is clean, it will be easier for them to imagine themselves moving in your home at a sooner date.
In our experience, massive home renovations just before the sale of your home or just before listing your home on the market do not help increase the value of your home. If you want to do that 5-10 years before you sell your home so you can enjoy it, then go right ahead and do that.
Some minor upgrades that you can do that will help, are a fresh coat of paint on the walls and new carpeting. That will help the smell and will help your home look newer.
Representation
Find someone you feel comfortable with who can represent you in the sale of your home. Not only someone you feel comfortable with, but someone who can negotiate and interpret all of the contracts that are in play.
There are a lot of items in the contract that you will want to know how to best interpret. Like what kind of financing your buyer has, how much are they willing to put down to show they are serious about your property, how quickly can they close, what kind of inspections do they want up front, and others.
Phoenix AZ Housing Market Trends Report
View Phoenix AZ Housing Market Report. The data used this Phoenix AZ Market Report is consolidated from multiple sources and includes current listings, recent sales, and more. Whether you are a buyer or seller, the knowledge you gain will help put you in control of your real estate transactions.
Selling Your Home in Phoenix AZ
Contact Us or call Swee Ng at 480.721.6253 today to discuss your potential Phoenix House Value and our comprehensive marketing plan. We will prepare complimentary competitive market analysis (CMA) to find out what your home is worth at today’s market.
Swee Ng, Realtor and Phoenix East Valley resident specializing in win-win real estate transaction through great communication and fighting for his clients’ best interest. After all, this is more than real estates, this is about your life and your dreams.
If you are looking to buy or sell your home in Phoenix AZ area, we hope you will consider us. Contact us today for no obligation consultation.
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