Swee Ng of Keller Williams Realty Sonoran Living Phoenix AZ has been awarded the e-PRO® Certification, the official technology certification program offered by the NATIONAL ASSOCIATION OF REALTORS® (NAR).

Jan. 6, 2015 – PHOENIX — Swee Ng joins more than 30,000 real estate professionals who have earned NAR’s e-PRO® certification and dedicated time and effort towards learning how to use the latest social media technologies to create an online presence and reach today’s hyper-connected consumers.

Working together with the Social Media Marketing Institute (SMMI), NAR redesigned the e-PRO® curriculum to better meet the challenges of today’s real estate market. The new e-PRO® program expands an agent’s real estate technology skills and helps them connect with consumers online via social media, email marketing, and web site promotion.

“Today’s consumers are beginning their real estate search online. According to NAR 2014 Profile of Home Buyer and Seller 92% of buyers use the internet in some way in their home search process and 50 percent of buyers use a mobile website or application in their home search.” said Swee of Keller Williams Realty Sononran Living Phoenix AZ “With an increasing number of consumers turning to social media and online technology throughout their home search, it is essential for today’s agents to have the knowledge and training necessary to connect with these consumers online.”

Social media is still relatively new, and evolving every day. Agents who earn e-PRO® are dedicated to making the most of today’s social media and technology to help consumers with their real estate needs, whatever they may be.

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